TRANSFORMED | TRAILER
The most jaw-dropping reveals.
Will they love or hate their new look? And what happens when they don’t get the reactions they hoped for from family and friends?
creative, editor
The puzzle…
To attract fans over from the main Truly Youtube page to the brand new Transformed page, by giving them a trailer that gets them so excited that they’re on the edge of their seats in anticipation.
The solution!
Drawing on the main hallmarks of the show - the extreme visual contrast of the before and after as well as the reveal, to themselves as well as family members and friends. A fast cutting style to create a sense of chaos and build the energy and anticipation, with lively, epic music tracks to compliment this. A punchy voice-over captures attention and sets the tone for the show.