MY EXTRAORDINARY FAMILY | TRAILER

Rolling into a new chapter.

Celebrating the journey to a new YouTube home.

role: creative, producer, director, shooter, editor

The puzzle…

To turn what could have been a straightforward channel announcement into something that felt like a significant new chapter for the show and its audience.

The solution!

Celebratory trailer connecting directly with the viewer through a producer’s direct-to-camera message. Highlighting the show's humour, emotion and the journey the audience has been on with us. Shot in the working studio alongside the team preparing for production, and a clapperboard signalling the start of a new chapter as My Extraordinary Family moves to its own YouTube channel.