TRANSFORMED | TRAILER
The most jaw-dropping reveals.
Will they love or hate their new look? And what happens when they don’t get the reactions they hoped for from family and friends?
role: creative, editor
The puzzle…
To attract fans over from the main Truly Youtube page to the brand new Transformed page, by giving them a trailer that gets them so excited that they’re on the edge of their seats in anticipation.
The solution!
Drawing on the main hallmarks of the show - the extreme visual contrast of the before and after as well as the reveal, to themselves as well as family members and friends. A fast cutting style to create a sense of chaos and build the energy and anticipation, with lively, epic music tracks to compliment this. A punchy voice-over captures attention and sets the tone for the show.